Brand impact on Consumer Buying Behaviour

Brand impact on Consumer Buying Behaviour Consumer driven approaches is widely adopted by the companies in order to enhance countless emerging needs of modern customers. Branding becomes a crucial activities of consumer driven approach and its aim to build a loyal customer base and creation of an effective brand image. In this document, the author presents a research report complied after analyzing the effects of branding on the consumer purchase decision. The research had been carried at the shopping centre called Shoppers Stop in India. The research had attempted to find whether there is positive relation between the positive effect of the brand and the consumer purchase decision. There are so many parity products out there that the only way to differentiate yourself from the others is to create an aura, an image, around your brand. Consumers need a road map; they need to find a way to get from their need to a product purchase thats simple, easy, not full of a lot of noise, and most brands get lost somewhere between the shelf and the consumer mindset. -Karen Benezra, editor of Brandweek The paper also discusses the literature the importance of branding and the consumer purchase decision. It details the research rationale along with the research philosophy, the approach used, the context, sample and procedure. As well as It discussed the significance of the proposed research along with its limitation. A provisional work schedule is also provided. Aims The aim is to determine the extent of the correlation between the activities of branding and consumer purchasing as well as put into perspective the main functions and values branding can offer companies in term guiding valued customers through the often complex process of purchase decision-making. Thus the basic research question would be, how does branding affect the consumer purchase decision? Objectives This research will have the following objectives: To assess whether positive feelings towards a brand will translate into a consumer purchase decision. To establish the changes in the relationship between branding and consumers purchasing decision when other factors such as price are introduced. To examine the consumers tendency to recommend brands and its effect on purchasing decisions of their friends and family. Chapter 2: Literature Review Origin of Branding in Market. After the First World War, the whole world economy was under Great Depression during 1930s and also gives rise to socio-economy problems because of impact of war wages on the people and hence left a dent in peoples pockets and curbed the desire of society to spend and consume. Strangely, the Second World War and the period after the war had seen a different pattern in manufacturing industries that a increased capacity to produce goods whereas the society was left with an ingrained desire to be frugal. Bass Company, the British brewery, claims their red triangle brand was the worlds first trademark. Lyles Golden Syrup makes a similar claim, having been named as Britains oldest brand, with its green and gold packaging having remained almost unchanged since 1885. Source: http://www.quaffale.org.uk/php/brewery/578 What is Branding? The word Brand the Germanic root meaning is burn. In commercial market branding is all about the product attributes that make a lasting impression in a customers mind. As per Karl Marx, people make their own decisions about who to be, how to live, and what to buy, but under circumstances shaped by brands advertising, marketing and publicity. Thus a brand exploits the underlying attribute that is storytelling and emotions which are the buying behaviour. James Walter Thompson published a house ad explaining trademark advertising, in 1900. Thus Branding was coined for the first time with commercial explanation. Mr. Thompson appeared as the philosopher of Branding by drawing a straight line between the manufacturer and the consumer. Source: http://library.duke.edu/specialcollections/hartman/guides/jwt-history.html Human civilization is dependent upon signs and systems of signs, and the human mind is inseparable from the functioning of signs-if indeed mentality is not to be identified with such functioning. Apple Logo Design Apple was selected as main form of branding depending upon the company name. Initially, the logo depicted a small apple shape sitting under a tree with Apple Computer Co set into the frame of the picture. It is this apple that has continued to be used. The first logo design was perceived to be a bit too complex and hard to view, so Regis McKenna worked on the logo some years later and added a bite mark to symbolize the concept of seduction of the customers and the marketplace in general. Next, the monochrome version was replaced with the rainbow-colored logo as a reference to the Biblical story of Adam and Eve in which the apple represents the fruit of the Tree of Knowledge. It brings to mind that people must pursue their dreams. While this was not initially a deliberate goal, it did encourage business and consumers to consider the Apple brand for the first time and was successful in generating increased profits.Source: Charles Morris, Foundations of the Theory of Signs. Source: http://www.logoorange.com/logodesign-A.php A brand is an end result. Branding is the process by which a brand comes to be. A brand is many, many things, but it is never an accident. Present Day Branding. A branding provides a platform for consumer choice process. Todays market offer different products among thousand for similar offerings, this complexity makes the users to follow their choice that have satisfied already in past. The pattern of this consumer behaviour was also supported by Assael in 1993 with a concept that in a situation of low-involvement of consumer, the consumers completely rely on past consuming experience; hence it provides a clue that consumers with minimum purchasing areas could be targeted by advertisement campaigns. Thus consumer plays a key important role product branding process in current market. Even nowadays a good number of consumer emotionally attach with the brand that helps to understand the impact of image among consumers. With this a natural differentiation concept was introduced by Adcock in 1998, with differentiation process , the company start developing a set of unique differences that help to provide a distinctive identity among other products in market. Hence, differentiation provides a cutting edge for the branding of product in present competitive market. As per Prof. Kevin Lane Keller, author of Strategic Brand Management: The trend in marketing of brand depends upon the changes in the environments around the consumers. A social, cultural, political, economic and technological environment changes the life of human and with this the branding need to adopt the trend for example Online Marketing Social Networking Online-Media such as Face book, MySpace, Google. A corporate social responsibility and sustainability impacting the product image. Philip Kotler in 1999, a brand captures consumers attention through a Six Dimensions of Brand: Attributes A brand will communicate specific attributes, such as prestige. Benefits A brand strengthens a products attributes by communicating a set of benefits that makes it more attractive. Values A brand represents a companys core value and belief system. Culture A brand is representative or targets a target audiences socio-cultural characteristic. Personality A Brand Project behavioural personality patterns of targeted consumers. User A brand can emulate the end user. Identification of Branding Differences step by step Difference 1: A Visual difference, Symbols and logotype. In the seventies, when the phrase generation was being coined and used in any number of contexts such as in movies, music, technology etc, Pepsi annex the beverage style of young adult segment of the inhabitants and dubbed them the Pepsi Generation, in an endeavour to make Coca-Cola seem old and staid. In the 1980s, Coca-Cola executed what was perhaps the most celebrated marketing mistake in history, discontinuing production on its core product, the most recognizable brand name in the world; in favour of a more Pepsi-like formula it dubbed New Coke. This Grand Canyon-size blunder eventually worked in the companys favour when consumers revolted with startling vehemence and Coca-Cola quickly announced it would bring back its revered product, now under the name Coca-Cola Classic. Sales rebounded, and more media attention was lavished on the Cola Wars. The campaign also managed to underline the loyalty and affection so many consumers had for original Coca-Cola-which might very well have been the goal of the company to begin with. Coca Cola eventually dropped the word Classic from its name, and remains the most widely recognized brand in the world to the present. Difference 2: Culture (Hofstedes onion) Difference 3: Personality (Aaker) Difference 4: Identity and positioning (Kapferer) Brand Equity and Brand Loyalty. Brand American marketing association defines the brand as A name, term, design, symbol, or any other feature that identifies one sellers good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name Advantages and disadvantages of branding Advantages: 1. Helps in identifying the goods and services. 2. It stimulates the purchase decision of the consumer. 3. It helps in creating customer loyalty. 4. It helps the company to maintain the leadership position in the market (if they are already market leader) Disadvantages: 1. Requires huge investment. 2. An unsuccessful brand will bring negative image to the company. 3. Customer may not be willing to pay extra just because it is branded Brand equity Brand equity is set of assets linked to a brands name and symbol that adds to the value provided by the product or a service to a firm and/or that firms customer. Components of brand equity: 1. Brand loyalty 2. Brand awareness 3. Perceived quality 4. Brand associations Brand loyalty is consumers commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviours such as word of mouth advocacy. True brand loyalty implies that the consumer is willing, at least on occasion, to put aside their own desires in the interest of the brand. This will help organization to reduce the promotion cost. Brand awareness: The number of customers exposed to the brand name. Higher the brand awareness, higher will be the brand equity. Organizations put all the effort in the introduction stage of the product to create awareness among the customers. 3. Perceived quality: the customer perception about the actual quality level of the product. 4. Brand associations: The attribute of the brand that customer associates with his/ her belief. A person may associate the brand for power, strength or protectiveness. Brand Development Company can develop the brand on the basis of product category and brand name. Now we will discuss the different strategies adopted by companies to develop the brands. Existing New Existing Line Extension Brand Extension New Multi Brands New Brands Line extension: Company uses its well known brand name to introduce additional items in a given product category such as new forms, flavours, ingredients or package sizes. For example, Karnataka Milk federation, Uses its top brand name Nandini to introduce new Items like toned milk, full cream milk, curd and milk powder. It is less risky and requires fewer investments to introduce the product. In the above example Nandini used the extension to meet the excess capacity that it has. The milk procurement was more than the demand from the customer. Hence it started producing the milk powder. But all the products introduced need not to be successful in the market. In case of KMF Nandini Ice creams didnt click in the market. Another risk of line extension is brand cannibalization i.e. Companys brand/items compete each other. Brand extension: A strategy in which company uses one of its familiar brand names to new product categorys items. For example, United breweries (UB) limited group used its flagship brand kingfisher to different categories. Kingfisher was originally a beer brand extended to airlines. Brand extension gives instant recognition to the brand. In the above example people required very less time to know kingfisher airline brand because parent brand was very well Known. Brand extension if it fails then it may hurt the parent brand reputation in the market. Multi brands: The techniques of introducing the product or items in existing product category with a new brand name. For example, Hindustan Unilever uses different brand names for their home and personal care category. The above example shows us that HUL have breeze, Dove, Liril Lux, Lifebuoy and Pears in the bath soap segment itself. It helps company to come out with new features in the product or product category. Organizations adopt this strategy to avoid brand cannibalization in the given category. The major disadvantage of this strategy is none of the brands will enjoy major market share and result in lesser profitability. In case of Hindustan Unilever company had more than 100 brands and was forced to reduce it to 30 power brands. Other brands were not adding enough profit for the company. New brands: The strategy of coming out with new brand for new category products. In this strategy, company believes that existing brands can not be extended to the new category. The new brand strategy requires huge resources to build it. The new category if it already had some brands of other companies, investment requirement will go up. For example, Hindustan Unilever launched Pure it in the water purifier category. The category and brand is new to the company. Consumer Buying Behaviour : Branding a influencing factor What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer. When purchasing a product there several processes, which consumers go through? These will be discussed below. 3- COMPONENTS OF BRANDING Branding is a process of creating a product or company identity a personality creation and development by a number of differential professionals with same objective or goal. 1. Advertising. Its a wonderful thing to create a unique, user-friendly brand that the public is sure to embrace. However, if the public doesnt find out about the brand-and much of the public will find out through advertising-all that effort, time, and money will go to waste. The look and attitude of the advertising also help define the brand in the publics mind. Nike is well known for spending millions on celebrity endorsements for advertising. Its ads are legendary, and its swoosh logo is known the world over without a word being said. 2. Marketing. In devising the personality of the brand and determining how it will be presented to the public, marketing, which is usually done in-house and through consultants, helps to create the entity that the brand will become. Its a fine thing to own the recipe for Oreo cookies, but if you decided to sell the recipe and not the cookies, you would be making a very large marketing mistake. Marketing is not just selling; it knows what to sell and how to sell it as part of a larger plan. What marketing does is to determine the proper audience for a product, and then deliver to that audience what it wants. The target demographic can be as narrow as 15-year-old boys living in the suburbs, or it can be literally anybody. That will depend on the product. But once the demographic is identified, marketing professionals analyze it, make sure the characteristics of that demographic are compatible with the product, and then emphasize the strengths of the product. The strengths of the product here are very specific: They are the strengths that will best convey the personality the demographic wants to see in it. For example, if Philips had tried to market its flat-screen TV to an audience over 65, which traditionally is not warm to change, it might not have been successful, no matter how innovative the product may have been. Instead, the company aimed its ads at people in their twenties and thirties, emphasized the newness and difference of the product, and had a great success. 3. Public relations. If advertising is the juggernaut of public attention, public relations is the stealth bomber. PR generates publicity for the brand, helps solidify the publics opinion of the brand, and defines the brand-all without being perceived by the public A lot of clients dont understand the difference between Branding, PR, advertising and marketing, says Rob Frankel, author of Revenge of Brand X. Personally, I prefer PR to advertising. I like PR because a lot of my Branding program is based on third-party endorsement. Its way more credible and fast-acting than when you pay for ads. Problem/Need Recognition for Future Branding How do you decide you want to buy a particular product or service? It could be that your DVD player stops working and you now have to look for a new one, all those DVD films you purchased you can no longer play! So you have a problem or a new need. For high value items like a DVD player or a car or other low frequency purchased products this is the process we would take. However, for impulse low frequency purchases e.g. confectionery the process is different. Q. What are the new branding challenges and opportunities especially nowadays with the global economic crisis? The current economic crisis presents many challenges but also much opportunity for brand marketers at the same time. Research has show that in past recessions those firms that have been willing to invest in their marketing have emerged in a stronger position than those firms that have cut back spending and reduced their marketing investments. Obviously those marketing investments must be wise ones. Perhaps the most important branding consideration in tough economic times is to establish perceptions of good value. Being seen as low priced or less expensive is not necessarily the answer, the more important consideration is that consumers feel that they are getting appropriate value from a product or service. Value is basically all the benefits the consumer realizes versus all the costs that he or she incurs. It is important to view and these benefits and costs broadly. Benefits include the perceived monetary value of all the bundle of economic, functional, and psychological benefits th at customers expect from a product. Similarly, costs are not restricted to the actual monetary price but may reflect opportunity costs of time, energy, and any psychological involvement in the decision that consumers might have. Top marketers in a recession will be sure to develop marketing programs and activities that optimally balance that equation so that consumers feel the collective benefits outweigh the collective costs as much as possible. That my involve framing the brands costs and benefits so that they are seen in the most positive light possible. Q. What would you single out as the most important message out of your extensive experience in studying brands? The most important message for marketers these days is to make sure they have a deep, rich understanding of consumers and how they think and feel about brands and their products and services. It is so fundamental and may seem obvious, but unfortunately many marketers still fall way short on that score. Consumer Buying Behaviour Q. What is the future of branding? Brands will always be important given their fundamental purpose to identify and differentiate products and services. A good brand makes peoples lives a little easier and better. People are loyal to brands that satisfy their expectations and deliver on its brand promise. In an increasingly complex and busy world, the ability of a brand to simplify consumer decision-making is powerful. The predictably good performance of a strong brand is something that consumers will always value. What will change, however, is the means by which firms will build those brands. Marketers must always be adopting state-of-the-art branding practices to ensure that their marketing programs and activities reflect the always changing economic, cultural, technological, social, and legal environments. There are 4-Types of consumer buying behaviour: Assael 1987 Purchasing Experiences High Involvement Low Involvement Significant differences between brands Complex buying behavior Variety-seeking buying behavior Few differences between brands Dissonance-reducing buying behavior Habitual buying behavior Source: Assael 1987, Consumer Behaviour and Marketing Action, 6th edition, p. 67 There are four types of consumer depending upon the degrees of involvement and degree of differentiation amongst the brands as per Assael. A displaying Complex Buying Behaviour Pattern is a group of consumer who prefer to expand their beliefs regarding a particular product as a primary step and hence this process will lead them to develop positive attitudes regarding the product. Dissonance-Reducing Behaviour of consumer is classified as the trend in which consumers are highly involved in the purchasing experience but unable to compare among the brand of products offering similar services or features. Thus differentiation becomes the key point as consumers asks for the features or functionalities or price comparison among the brand but in a market which display low differentiation of brands, the consumer purchasing behaviour is influenced by convenience. Displaying Habitual Buying Behaviour is a behavioural pattern as a result of consumers condition where the consumer buying decision depends on the product information acquired passively or the information embedded in their mind via review electronic media or promotional efforts, also the user shows low-level of involvement products. Variety Seeker Buying Behaviour, the consumer buying reaction occurs because of low-involvement in a market that displays high levels of product differentiation , thus they prefer to follow Brand Switching , in order to satisfy their need for diversification. Chapter 4: Survey, Analysis and Findings Introduction The survey was performed in India at Shoppers Stop Mall (New Delhi Ansal Plaza Branch), which has many branches across the country at major cities and in United Kingdom, at St. Anns Shopping Centre (Harrow, London). The survey template was design to understand the relation between a product brand and consumer, in a sense that how much they trust or rely on the brand that they go for the product, in short the impact of branding on consumer purchasing decision. The research was to understand the influence of Brand in a developing and developed country. As the one could easily conclude that the consumer in developed country focus on more on brand image as the brand image define the quality of product whereas consumer in developing focus more on the need rather than quality for example a consumer in India purchasing a television will first look for the price and then maximum features within the price also the product should belong to reliable brand this is one of the key reason that even though India has certain level of free trade open market relation with china , still the Chinese cheap product unable to penetrate the Indian market. Questionnaires There are 150 and 180 interviews have performed in India and UK respectively, the pie chart display the same. The Number of interviews conducted with respect to different age group, the column chart below represent about the survey conduct in India at shoppers stop mall. The below graph display the number of interviews conducted, focusing the age group in UK at St. Anns Shopping Centre. In our survey we have put more focus on the young generation and middle-age group to understand their psychology while purchasing a product and how its being influences by the brand of the product. We also get to know the preference made by female and male group in India and UK. The female group in India and UK both spend their most of their shopping time in costumes and they prefer detail analysis or observation between different brands and they could easily compromise on the brand. Which brand do you use? Brand P Brand Q Brand R Brand S In case of others, please specifyà ¢Ã¢â€š ¬Ã‚ ¦. Age group? 16- 24 24 35 35- 50 50-70 What to you perceive to be the key attributes of a brand and what do you associate it with? Quality Price Status Personality Aesthetics To what extent brands are important to you? Very Important Important Neither Important nor Unimportant Not Very important Not at all Important 5. How does the Made in trademark influence your buying? Very Much Not much Doesnt Matters Matters Strongly Matters What is the key difference between International and Domestic brands? Quality Price Variety Services Does Culture difference play an important role in regards to your buying decision? Agree Strongly Agree Depends Disagree Strongly Disagree Do you agree shopping is different in abroad then in India? Yes No Do you feel changing market of fashion and technology plays an important role in your buying decision? Yes No What product of that particular brand do you use? Product 1 Product 2 Product 3 Product 4 In case of others, please specifyà ¢Ã¢â€š ¬Ã‚ ¦.. How long have you been using this product? 1 year 2 year 3 year 4 year 5 year In case of others please specifyà ¢Ã¢â€š ¬Ã‚ ¦ How did you first chance upon the product? Advertising Word of mouth Display In case of others, please specifyà ¢Ã¢â€š ¬Ã‚ ¦ Please suggest, if you want to make any changes to the product and why? Are you satisfied with this brand? Extremely satisfied Satisfied Fairly Satisfied Not at all Satisfied Which Cosmetic product brand you prefer? Olay Dove Grainier A combination of mixed product brand. How long have you been using the product XYZ? First Time Regular user Never. What made you use the Product XYZ the very first time? Advertising Word of Mouth Display at shop If anything else, please specifyà ¢Ã¢â€š ¬Ã‚ ¦ Have you ever used competitors product? Yes No. If you have used competitors product, then please confirm which product is better in the following terms: Quality Quantity Brand Name Are you: Male Female How did you receive this product? Gift Purchase If other, please specify? How did hear about the sale of this product? Advertising-Newspaper, radio, TV Friend / family Article / magazine Store Others, specify__________________________________ From which store did you made the purchase of this product? Specify. _____________________________________________________________________________________________________________________ How many different brands did you look out for this product? Specify. ___________________________________________________________ Findings In developing nations such as European countries, a different trend has been seen because of globalisation and free trade, the market is flooded with many products offering similar features and because of competition, the price of the product has fallen down, European industries has to reduce their cost of goods sales by compromising with the quality of materials or setting up manufacturing industries in developing or poor nation where the quality of production much more oriented towards manufacturing the product instead of manufacture quality product , for example Automobile industries , the number of automobile industries has gone down significantly in past 50 years. As per the research performed by KPMG for Automobile industries, the future of automobile industries will not only be characterized by origin of OEMs. Recommendations Convergence: A Business Concept The concept convergence has already entered into the market with innovation ideas of doing business, in automobile industries; e-Mobility and Car-sharing business are the best example the convergence of brand and business ideas, e-mobility provides convergence between Fiat OEMs and Power Suppliers and Car-Sharing e.g Deutsche Bahan is the convergence between OEMs and mobility providers. From this we could able to figure out that convergence and innovative business ideas not only helps the Brand Convergence A New Business Player Convergence example: E-Mobility and Car-Sharing Assembled Product: Combination of Branded Products In coming future, one could imagine of a product developed like an IT product, for example an IT product such as cloud computing systems , IT for green , Client computing , Advance Analytics (Business Intelligence software) is a combination of many software product provided by different brand leaders. This could be a future business concept across all products , one could think of his own car made up of worlds different brand leaders.

Free College Admissions Essays: Learning from Mistakes :: College Admissions Essays

Learning from Mistakes    One day that I will probably never forget is the day that I had to play Jonathan Walker. He was easily the best table tennis player in our school and he had even been offered to play on the National Junior team. I remember the match as if it was yesterday.    It was the time of year when competition smelled thick in the air and everyone was excited about Inter-House Sports. I was particularly involved in Tennis and Chess but I was really excited about Table Tennis as I had been named Vice-Captain.    It was a grueling school day that had ended with an arduous 120-minute Chemistry practical. The school bell that rang was like sweet music to my ears and the only thought that whisked through my mind was that of going home and sleeping in my big, comfortable bed. Just then, I remembered that the Table Tennis contest between Team C and Team D which also incidentally the finals, was at 4:00 p.m. I sluggishly changed into the clothes that I had in my locker and headed for the Games Room. I was very tired and hoped that I would have an easy opponent. However, this was not to be my lucky day. The captain of our team, Jason, was sick so I had to play the opposing captain, namely, Jonathan. Panic and doom were those thoughts that dominated my mind when I was told this.    However, I was always an optimist and tried to convince myself that I could defeat him (Yeah right!). We approached the table and shook hands. In the few initial minutes, we warmed up, just casually rallying the ball around, but even then he was playing better tennis than I ever had. The coach then blew his whistle which concluded the warm up and signaled the commencement of the match. At this point in time, I tried to swallow all the fear and anxiety that I had and to face my opponent valiantly and courageously. The match began and before I had fully realized, he had won the first game 21-05. He had won it with the utmost ease, returning even my best shots without any struggles or even remote difficulty. I tried not to feel discouraged, saying to myself that he still had two more games to win and that I would not give in without a fight.

Alcoholism Feature Article Essay

Introduction (Opening facts): Alcohol is the most dangerous drug in Australia, beating crack and heroin into second and third place in the ranking, according to recent studies. The current research used data from the 2012 National Survey on Drug Use and Health found that almost 60% of 18-24 year old current drinkers, who failed to complete high school, began drinking before the age of 16. The survey also revealed that teens are more likely to try alcohol for the first time during the summer months, along with other harmful drugs or cigarettes. Teens are susceptible to alcohol mostly during this time due to more idle time, fewer responsibilities and less adult supervision. Effects and results: With more than 1 in five teens between the ages of 14 and 19 of age, consuming alcohol on a weekly basis, the risk of cancer, digestive diseases and addicted related medical issues are predicted to rise. Those who drink regularly have been proven to have a lower productivity rate than those of unaffected areas. Underage drinking plays a significant role in risky, sexual and often violent behaviour, which can lead to other health issues or injuries. As a result of this, motor vehicle crashes are the leading cause of death in people ages 15 to 20. Deadly crashes involving alcohol are twice as common in teens compared with people 21 and older. Further more, mixing drinking with swimming or boating can be fatal. Four out of 10 teens that drown have consumed alcohol. Underage drinking has also been linked with deaths and injuries from burns, falls, alcohol poisoning and suicide. Consequently, the total cost attribute to underage drinking includes costs of traffic cras hes, violent crime and injuries and treatment, equates to over $15.2 billion per year. Signs and prevention: From the results of underage drinking proving deadly and most harmful, people in today’s modern society need to wake up to the signs towards alcoholism, especially towards younger victims. Mood changes, irritability and defensiveness are physical signs, which can be easily recognised. Another example is further school problems such as poor attendance, low grades and rebellion against family rules. Although many of the symptoms may seem typical towards an ordinary teenager, parents and carers should still be aware of these as they may reflect on how their child may be suffering from alcoholism. ‘It is critically important to take every opportunity we can, throughout the year to talk to our young people about the real risk of substance abuse and effective measures for avoiding it, so they will be informed and capable of making the right responsible decision.’ Common Experiences: A recent victim who has suffered from alcohol as a result to his death, is Liam Davies (16). As reported after New Years, Davies drank the tainted alcohol while celebrating New Year’s in Sydney with friends. He was rushed to a local hospital where he was in an unstable critical condition from alcohol poisoning. The Davies family released a statement asking for Australians to be careful when holidaying abroad or drinking in general. â€Å"We would like to make people aware of the risks associated with consuming alcohol, especially without appropriate supervision†.

The Field Of Educational Psychology - 856 Words

Snowman, Jack (1997) defined educational psychology as a branch of psychology concerned with the scientific study of human learning. The study of learning processes, from both cognitive and behavioral perspectives, allows researchers to understand individual differences in intelligence, cognitive development, affect, motivation, self-regulation, and self-concept, as well as their role in learning. The field of educational psychology relies heavily on quantitative methods, including testing and measurement, to enhance educational activities related to instructional design, classroom management, and assessment, which serve to facilitate learning processes in various educational settings across the lifespan. In the period before 1890 many scientists contributed to the field by examining and classifying the method of education such as Juan Vives (1492-1540) his contribution in supporting the education of women, recommended the study of nature and advocated induction method of study. Johann Heinrich Pestalozzi (1782 – 1853) the foundation father of the kindergarten movement. Austin Sheldon (1823 – 1897) the leader of founding public schools and normal schools. Francis Parker (1837 – 1902) the father of progressive education which influenced by Pestalozzi and Forebel. John Fredrick Herbart (1776 – 1841) Father of Educational Psychology and scientific pedagogy, he set the principles of Education, facilitated better learning and ensure children’s development, set the teachingShow MoreRelatedSimilarities And Differences Between Psychology, Educational, And Other Fields Used Standardized Testing1659 Words   |  7 PagesCompare and Contrast Psychology, Educational, and other fields used standardized testing to measure skill, thought, accomplishment, behavior, and psychopathology for many years. The authors Cronbach and Meehl’s developedâ€Å"Construct Validity in Psychology Tests†, which they display the study. The journal discusses the contemporary theory back in the mid-20th century. The traditional operation of validity check on a number of idea associated with the validity constant which being usually stand forRead MorePsychology : Psychology And Psychology1630 Words   |  7 PagesPsychology is a very broad field of study and requires a lot of research when choosing a career. The education that is required for pursuing a career in the field of psychology depends on the type of psychologist you want to be. Most psychology programs require at least a master s degree to pursue a psychologist career, but some may require a doctoral degree. It is important to know the educational requirements as well as state requirements when entering the field of psychology. Southwestern hasRead MoreClinical Psychology. A Clinical Psychologist Or The Psychological1081 Words   |  5 PagesClinical Psychology A Clinical psychologist or the psychological specialty provides continuing and comprehensive mental and behavioral health care for individuals and families; consultation to agencies and communities; training, education and supervision; and research-based practice (APA, 2017). In order to become a Clinical psychologist, you will need a higher level of education to include a Master’s degree, certification, license, and Doctorates depending on the position one is trying to attainRead MoreEssay on Choosing Psychology as a Career1558 Words   |  7 Pages Psychology is the study of the mind, its biology, and behavior if the individual. The father of psychology, Wilhelm Wundt, used objective measurement and controlled analyzing to find and emphasize separation between psychology and philosophy (McLeod). Wundt opened the Institute for Experimental Psychology at the University of Leipzig in Germany in 1879, using his background in physiology to study reactions and sensations (McLeod). There is no doubt that he, along with the later help of SigmundRead MoreThe Florida Association Of School Psychologists1724 Words   |  7 Pagesassociation of school psychologist has come about years after of the field of psychology’s birth. It wasn’t until dozens of policies began being put into place and modified, tests being created and proper training being established, that the job of a school psychologist was formed. As more time passed and people have become more and more aware of school psychologist and their roles, organizations ai med at continuing to grow and better the field were created. In particular, the Florida association of schoolRead MoreIntelligence Testing And Its Impact On The Sector860 Words   |  4 PagesEducational Psychology To many people outside the field, psychology is a jumble of abstract concepts that are used to help those who are mentally challenged. Most of the citizenry rarely associated psychology with any practical applications in the real world. However, the theories in the field have been applied to various sectors for a long time. One specific area is the education sector where psychologists offer advice on policy and sometimes direct that policy. This paper shall look at the applicationRead MoreBenefits Of Gaining A Degree Essay1093 Words   |  5 Pagesconsider. What are you looking to do with you degree. Are you starting fresh or continuing an education plan. Do you currently have a job in a certain field. Once you come to a final answer on what you want you can choose a degree. There are many benefits of gaining a degree in the field of Psychology. The top three benefits of Majoring in Psychology include improving your communication skills, achieving a better understanding of yourself and becoming stronger with conflict resolution skills. In additionRead MorePsychology : Theory Of Psychology1637 Words   |  7 PagesIntroduction to Psychology Module 1. Explain how a person committed to each of the following contemporary perspectives would explain human aggression. a. Psychodynamic: A person committed to psychodynamics would see that human functions are based on the interaction of drives and forces within the unconscious mind of a person. This influences different structures of the personality of the person as well. In addition, a person that is committed to psychodynamics would believe that the fundamentalRead MoreThe Field Of School Psychology866 Words   |  4 PagesThe field of School Psychology started with the emergence of special education services in the early nineteen hundreds. Professionals were needed to assist with the selection and placement of children within such services. This led to the development of the profession of School Psychologists. However, it did not stop there it continued with Alfred Binet and Theodore Simon creating the â€Å"first practical intelligence test battery, which assessed higher level cognitive skills and produced substantialRead MoreThe World of Psychology Essay example620 Words   |  3 PagesWhy pe ople do the things they do is a question people have been asking since the beginning of time. However, psychology first appeared in the 1870s. Psychology isn’t just an academic subject, its all around us. People use the principles of psychology everyday. For example, television commercials rely on psychology to persuade people to purchase the advertised product. Psychologists usually treat patients with a mental or emotional problem, but they also serve as scientists researching human behavior